Tereza Bonaventurov\u00e1
\nLUXUS PR\u00c1ZDNOTY
\nGalerie Cella a Hovorny, Opava<\/p>\n
Vernis\u00e1\u017e: 7.8. 2019 v 18 h p\u0159ed Hovornami
\nV\u00fdstava potrv\u00e1 do 5.9. 2019
\nOtev\u0159eno: Po \u2013 P\u00e1, 9-11 a 12-16 hod.<\/p>\n
5.9. v 18 h se v r\u00e1mci dernis\u00e1\u017ee uskute\u010dn\u00ed um\u011blkyn\u00ed komentovan\u00e1 proch\u00e1zka Opavou na t\u00e9ma vizu\u00e1ln\u00edho smogu.<\/p>\n
Kur\u00e1torka: Nela B\u00e1rtov\u00e1<\/p>\n
\u201eProch\u00e1z\u00edm m\u011bstem. Obrovsk\u00e1 auta i kr\u00e1sn\u00e9 \u017eeny se ty\u010d\u00ed vysoko nad mou hlavou. Letm\u00fdm pohledem zavad\u00edm o p\u011btimetrovou v\u00ed\u0159ivku plnou \u0161\u0165astn\u00fdch lid\u00ed. Proti nim m\u011b zdrav\u00ed stejn\u011b velk\u00fd a stejn\u011b \u0161\u0165astn\u00fd George Clooney. Zve m\u011b na kafe. Domy jsou barevn\u00e9 jako duha a skl\u00e1dan\u00e9 z drobn\u00fdch fragment\u016f jako \u0161pan\u011blsk\u00e1 mozaika. Nad nimi se vzn\u00e1\u0161\u00ed nejmodern\u011bj\u0161\u00ed verze nov\u00e9ho mobiln\u00edho telefonu. Vedle n\u011bj dal\u0161\u00ed a je\u0161t\u011b jeden. Muzik\u00e1lov\u00e9 hv\u011bzdy urputn\u011b tan\u010d\u00ed pod\u00e9l silnice a Sagvan Tofi jako M\u00fddlov\u00fd princ si lascivn\u011b protahuje z\u00e1da. Politici se srde\u010dn\u011b usm\u00edvaj\u00ed, jsou up\u0159\u00edmn\u00ed a siln\u00ed. Co se to d\u011bje? Je to sen? Halucinace z p\u0159epracov\u00e1n\u00ed? Nebo snad verze absurdn\u00ed budoucnosti? Bohu\u017eel. Je to odraz reality v\u0161edn\u00edho dne. Je to reklama ve ve\u0159ejn\u00e9m prostoru.\u201c<\/p>\n
Reklama ve ve\u0159ejn\u00e9m prostoru je p\u0159edm\u011btem zkoum\u00e1n\u00ed projektu LUXUS PR\u00c1ZDNOTY, kter\u00fd se skl\u00e1d\u00e1 z fotografick\u00e9ho souboru a autorsk\u00e9 publikace a kter\u00fd vych\u00e1z\u00ed z Tereziny diplomov\u00e9 pr\u00e1ce v Ateli\u00e9ru Fotografie u Luk\u00e1\u0161e Jasansk\u00e9ho na FUD UJEP.
\nPublikace LUXUS PR\u00c1ZDNOTY – Kn\u00ed\u017eka o reklam\u011b ve ve\u0159ejn\u00e9m prostoru chce b\u00fdt jak\u00fdmsi z\u00e1kladn\u00edm shrnut\u00edm tohoto jevu v \u010desk\u00e9m prost\u0159ed\u00ed za posledn\u00edch bezm\u00e1la 30 let. M\u00e1 za c\u00edl p\u0159edev\u0161\u00edm prvotn\u00ed sezn\u00e1men\u00ed s problematikou reklamy v \u010desk\u00e9m ve\u0159ejn\u00e9m prostoru a stru\u010dn\u011b zm\u00ednit jej\u00ed d\u016fle\u017eit\u00e9 aspekty, jako je historie a mo\u017en\u00e1 p\u0159\u00ed\u010dina, aktu\u00e1ln\u00ed podoba i pr\u00e1vn\u00ed r\u00e1mec, v\u010detn\u011b mo\u017en\u00fdch \u0159e\u0161en\u00ed. D\u00e1le p\u0159edstavuje d\u016fle\u017eit\u00e9 projekty a ukotvuje pojem v kontextu \u010desk\u00e9ho um\u011bn\u00ed ve ve\u0159ejn\u00e9m prostoru. Nav\u00edc by cht\u011bla p\u0159in\u00e9st zamy\u0161len\u00ed, jak\u00fd to v\u0161echno m\u00e1 vlastn\u011b dopad na \u010dlov\u011bka, jeho psychick\u00fd v\u00fdvoj a vztah k prost\u0159ed\u00ed ve kter\u00e9m \u017eije, jak\u00e9 vizu\u00e1ln\u00ed informace z ve\u0159ejn\u00e9ho prostoru z\u00edsk\u00e1v\u00e1me. LUXUS PR\u00c1ZDNOTY tak nem\u00e1 ambice p\u0159edkl\u00e1dat pouze v\u00fd\u010det stroh\u00fdch dat a informac\u00ed, jako sp\u00ed\u0161e se no\u0159it do j\u00e1dra probl\u00e9mu z pohledu vizu\u00e1ln\u00edho um\u011blce s akutn\u00ed snahou sou\u010dasn\u00e9 situaci porozum\u011bt. Kn\u00ed\u017eka se pt\u00e1, pro\u010d se vlastn\u011b lid\u00e9 pot\u0159ebuj\u00ed neust\u00e1le otiskovat do prostoru kolem sebe? Nejedn\u00e1 se toti\u017e jen o reklamn\u00ed, politick\u00e9, soci\u00e1ln\u00ed \u010di kulturn\u00ed a n\u00e1bo\u017eensk\u00e9 pouta\u010de, u kter\u00fdch jsou d\u016fvody k um\u00edst\u011bn\u00ed celkem z\u0159ejm\u00e9, ale t\u00fdk\u00e1 se to i um\u011blc\u016f, graffiti writer\u016f nebo v\u0161udep\u0159\u00edtomn\u00fdch tagger\u016f. Jako by ka\u017ed\u00e1 voln\u00e1 plocha dr\u00e1\u017edila a volala po zakryt\u00ed.
\nFotografick\u00fd soubor pak zachycuje voln\u00e9 plochy fas\u00e1d opavsk\u00fdch dom\u016f, kter\u00e9 na sob\u011b nenesou \u017e\u00e1dn\u00e9 reklamn\u00ed sd\u011blen\u00ed, \u017e\u00e1dnou informaci. Z\u00e1sadn\u00edm kl\u00ed\u010dem pro v\u00fdb\u011br takov\u00fdch dom\u016f bylo p\u0159edev\u0161\u00edm jejich um\u00edst\u011bn\u00ed na frekventovan\u00e9m a tedy z hlediska marketingu lukrativn\u00edm m\u00edst\u011b, tak\u017ee by na t\u011bchto domech velkoplo\u0161n\u00e1 reklama b\u00fdt mohla nebo v minulosti dokonce byla \u010di se nach\u00e1z\u00ed na budov\u00e1ch v jejich bezprost\u0159edn\u00edm okol\u00ed. Z\u00e1kladn\u00ed premisou pak byla \u00favaha, \u017ee je v sou\u010dasn\u00e9 situaci daleko n\u00e1ro\u010dn\u011bj\u0161\u00ed naj\u00edt a uk\u00e1zat domy, na kter\u00fdch velkoplo\u0161n\u00e1 reklama nen\u00ed, ne\u017e ty na kter\u00fdch je.<\/p>\n
Tereza Bonaventurov\u00e1 (* 1992) vystudovala v Ateli\u00e9ru Fotografie u Luk\u00e1\u0161e Jasansk\u00e9ho na FUD UJEP. S pomoc\u00ed fotografick\u00e9ho m\u00e9dia se nej\u010dast\u011bji v\u011bnuje vizu\u00e1ln\u00ed problematice ve\u0159ejn\u00e9ho prostoru, architektury a urbanismu, \u010dasto s lehk\u00fdm humorem. Doposud se jej\u00ed pr\u00e1ce krom\u011b \u010ceska objevily tak\u00e9 ve \u0160pan\u011blsku, Turecku, \u010di N\u011bmecku, vydala tak\u00e9 n\u011bkolik autorsk\u00fdch publikac\u00ed a sou\u010dasn\u011b se pod\u00edl\u00ed na provozu Galerie Fotografic v Praze. Tereza Bonaventurov\u00e1 LUXUS PR\u00c1ZDNOTY Galerie Cella a Hovorny, Opava Vernis\u00e1\u017e: 7.8. 2019 v 18 h p\u0159ed Hovornami V\u00fdstava potrv\u00e1 do 5.9. 2019 Otev\u0159eno: Po \u2013 P\u00e1, 9-11 a 12-16 hod. 5.9. v 18 h se v r\u00e1mci dernis\u00e1\u017ee uskute\u010dn\u00ed um\u011blkyn\u00ed komentovan\u00e1 proch\u00e1zka Opavou na t\u00e9ma vizu\u00e1ln\u00edho smogu. Kur\u00e1torka: Nela B\u00e1rtov\u00e1 \u201eProch\u00e1z\u00edm m\u011bstem. Obrovsk\u00e1 auta i […]<\/p>\n","protected":false},"author":4,"featured_media":4608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1051],"tags":[1057],"acf":[],"_links":{"self":[{"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/posts\/4607"}],"collection":[{"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/comments?post=4607"}],"version-history":[{"count":0,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/posts\/4607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/media\/4608"}],"wp:attachment":[{"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/media?parent=4607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/categories?post=4607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bludnykamen.cz\/en\/wp-json\/wp\/v2\/tags?post=4607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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